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- Gotta love northwest weather. Last week: snowed for days straight. This week: sunny and ~40º.Jan 26, 12 from web Reply, Retweet, Favorite
- @BartSchuijt I used to do the same. exact. thing. And then I just changed the default font and size in the settings.
- @FinchSells Happy Birthday, Martin!
- @maxspiker I've actually heard that most comedians are actually heavily depressed people.
- Whenever I see traffic from an AOL browser come through, I just chuckle. Sadly, it's quite often.Jan 25, 12 from web Reply, Retweet, Favorite
- Watching Moneyball.
- @uberaffiliate Probably both. But like you said, either way, not good.
- @srobinson So far, loving it. I needed something other than a 'screen' but I didn't want to carry around 'books', so this is perfect.
- Kindle came today. I'm excited to start doing some more offline reading.Jan 24, 12 from web Reply, Retweet, Favorite
- @rodnitzky Must be your computer, seems to be working fine here.
- Had a dream last night that my teeth just started falling out. I need to stop eating so much Qdoba.Jan 23, 12 from web Reply, Retweet, Favorite
- @adhustler Try offering them a discount on their next visit/purchase in exchange for their feedback. Worked great with a local merchant.
- Sad to see Megaclick/Megaupload shut down today.Jan 19, 12 from web Reply, Retweet, Favorite
- So. Much. Snow. I love it!Jan 19, 12 from web Reply, Retweet, Favorite
- This snow is a nice change of pace. Hopefully, the mtns are getting dumped on.Jan 17, 12 from web Reply, Retweet, Favorite
- Amazing surfing vid, check it out : http://t.co/UPHsG1Yh
- What mobile app do you wish you had, that isn't already out there?Jan 14, 12 from web Reply, Retweet, Favorite
- @AdrianMX24 I enjoyed it too man. All three Swedish originals are on Netflix, all which are really good.
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Status
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Posts
- Yahoo & Microsoft Join Forces
That’s right. The final phases of the alliance happened earlier this week. I thought I’d quickly touch on this since it affects all Microsoft and Yahoo advertisers. Not sure about you, but I have been eager for this to happen for quite some time now.
This is actually quite big for us advertisers. In the past, we’ve had a lower volume of traffic compared to the big Google. Now, we will have access to a lot more traffic (154 million searchers, and approx. 64% more traffic than Yahoo alone) with the convenience of one account. How exactly will the two companies be working together?
How Yahoo! and Microsoft will work together:
- Search ad inventory from Yahoo!, Microsoft and their respective partners will be combined into a new unified search marketplace. Microsoft adCenter will be the platform for all search campaigns.
- Microsoft will acquire an exclusive 10-year license to certain Yahoo! search technologies.
- Microsoft will manage the technology platforms that deliver the algorithmic and paid search results used by Yahoo!
- Full implementation of the terms of the Search Alliance is expected to occur within 24 months following regulatory clearance.
- Yahoo!’s Sales team will exclusively support high volume advertisers, SEO and SEM agencies, and managed resellers, and Microsoft will support self-service advertisers.
For more details, check out the Yahoo transition page. Have a great extended weekend!
- Affiliate Managers
I probably don’t need to say this since I only have like one reader (hi mom!) but I’ll still say it. This is not a paid plug, nor did they ask me to write a post. I’m writing this post because I’ve seen the contents of this package and I understand what this program is capable of doing. Affiliate Managers are so damn important in this industry—they can truly help you make or break in this industry. There are a few of you who would say that your AM is useless, but once you find an AM that will do things for you that your cousin won’t, they can be the best person you know.
I used to be an Affiliate Manager, so my expectations for my AMs are always high just because I know what they can do for an affiliate. I’ve had some great experiences, and I’ve had some not so great experiences. When you feel like your AM is ignoring you, or just doesn’t know what the hell they are talking about, it’s time to get a new one. This is what happened to me not too long ago, but I now have a new AM and it’s a lovely relationship.
Anyway, what I’m trying to say here is that you can’t just pull someone from off the street and throw them into the AM arena—it’s just not going to work, so don’t bang your head against the wall wondering why sales are dipping. Affiliate Managers need the adequate training to become successful and drive growth within your affiliate program. As an Affiliate Marketer myself, I can truly say that My Affiliate Coach is truly the best solution out there.
Affiliates: if you guys have had bad experiences with your AMs, send them to My Affiliate Coach.
Advertisers: it’s a no brainer, you need an Affiliate Manager with the right training to be managing your affiliate program. If your Affiliate Manager doesn’t have the best training, you are leaving money on the table.
- ASE10
Unfortunately, I’m not attending ASE10 this year. I planned on going, but it just doesn’t work out schedule wise. I have a friend coming into town, and then I’m packing my things and moving in to a new apartment all during the time of the event. I know it’s an invaluable experience, but it doesn’t work out this time.
I’m sad I’m not going, but I hope everyone has some fun, and I’ll see you in Vegas in January, or perhaps even ad:tech later this year.
- Brokered Offers
There have been quite a few debates that have gone on between affiliates, and networks regarding brokered offers—especially in the forums things can get a little heated. I just wanted to point out the pros and cons of brokered offers.
I see brokered offers two ways. Typically smaller networks will broker offers more than a larger network-it’s just the way it goes-this is a business of reputation and smaller networks have trouble finding direct deals. As an affiliate, I don’t have trouble negotiating direct deals but somehow smaller networks do, and in order to build up a solid affiliate base, they have to have a variety of offers that perform well which is when they’ll resort to grabbing offers from other networks.
Pros: again, most brokered offers are on smaller networks, but the good thing about working with a small (or private) network is that you don’t have to deal with all the corporate BS. You are able to chat with your AM on AIM within seconds, and they are going to lay out the real deal, and you can start promoting the offer right away. You’ll get details, tips, and suggestions that you wouldn’t anywhere else.
Cons: with brokered offers comes discrepancies. Say you are pushing over 1,000 leads per day, only 900 could register with the network. You could be losing thousands. When your network is working direct with the advertiser, this is less likely to happen. Another con: say network a pulls the offer. It takes your network time to respond to their affiliates, which can also lead to a loss.
Another con: say you ask your network to consult with the advertiser to make sure everything is backing out for them, it can take awhile to get feedback because your network would have to consult the other network, and then wait for the advertiser to get back to network a, and then back to your network, and then finally back to you. It can be a long process, and this game changes by the minute, and sometimes it can be too long.
Typically the larger more reputable networks in the industry will have many direct relationships, but then again you’re going to have to deal with more of the “corporate” feel of things which isn’t always pleasant. I’d say shop around on an offer by offer basis to ensure you are pulling everything you can for a specific offer. What are your thoughts on this?
- The Next Chapter
This post is way overdue. Many of you already know this, but in case you’ve dropped off the grid, I am now on with the next chapter of my life. I quit JEBCommerce back in April to pursue something I not only saw massive potential in, but something I definitely have a passion for—affiliate marketing (on the affiliate side of things).
I must say that I absolutely loved working at JEBCommerce. We were a tight-knit team that did amazing work for our clients. I learned so much working with Jamie and Stephen, and hopefully I’ve clearly expressed how much I appreciated how much they had invested and taught me over the couple years I worked there.
Since then, I’ve gone on to pursue the wonderful world of affiliate marketing full time and went on to start my own business, Tracsion Inc. I’m continuing to work with some great people, and I’ll continue changing the world one lead at a time.
PS - I’ve planned on blogging for quite awhile now, but honestly forgot I even had this blog. I hope to be posting some wonderful words of wisdom about affiliate marketing, the industry, traveling, and life.
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Posts
- Aug 06, 10
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Info
- SummaryI generate leads for companies. I help companies turn traffic into sales.Specialties: Affiliate Marketing - CPA, CPM, PPC Advertising, Media Buying, Traffic Generation, Lead Generation, SEO, Social Advertising, Coreg.Experience
- May 2010 - PresentCEO / Tracsion, Inc.
- Nov 2008 - Apr 2010Affiliate Manager / JEB Commerce
Education- North Idaho College
- University of Phoenix
Additional Information-
Websites:
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Interests:Internet Marketing, new technology, snowboarding, surfing.
